PREVENTION – TEACHING IT TO CLIENTS
by Dr. Lawrence Wilson
© March 2012, L.D. Wilson Consultants, Inc.
All information in this article is for educational purposes only. It is not for the diagnosis, treatment, prescription or cure of any disease or health condition.
Unfortunately, the emergency and symptomatic disease care paradigm rules the world. This is the exact opposite of nutritional balancing science, for which reason I want to contrast the two approaches. Nutritional balancing may be described as “preventive maintenance”, and it is much more than this. The current paradigm of disease care may be described as “little maintenance”, “emergency maintenance” and “waiting until the plane is dropping out of the sky before repairing it”. This is a stark contrast, but absolutely true.
THE ROOTS OF THE EMERGENCY CARE ATTITUDE
The media constantly glorifies allopathic drug medical care, which is now the dominant system of medical care in all Westernized nations. It is built around finding “entities” called diseases, and then exorcising them. This is its entire stock in trade. This is what we see on television, magazines, newspapers, the internet and elsewhere.
The sick insurance industry. The “health insurance” industry is also built around this concept of costly emergencies. It could be designed around preventive measures, purchasing the right food and water, taking the time to relax and heal, and so on. However, prevention is definitely secondary in the insurance system at this time.
Drug medicine is also most effective for emergencies where swallowing some poisons is less important than saving a life. So, once again, the drug professionals, in selling their wares, often emphasize their excellent ability to stop a heart attack, kill a tumor, lower a high blood pressure, and so on. This is all emergency medical care, in a sense.
Laziness is the other large reason why many people do not take an interest in their health until a crisis occurs. People are not taught in school that our bodies are machines, and like any machine, the parts will wear out much faster if they are not lubricated, nourished and otherwise maintained in proper working order.
Most people understand this fact in relation to their car, their home, their computers, and every other piece of machinery they encounter. However, they are in the dark when it comes to doing the same thing for the body. This is why nutritional balancing science is so needed today, as it directly addresses prevention, rather than seeking for ‘cures’ or remedies.
Drama. The other factor that plays into the emergency medical care drama, as it were, is that some people love drama. This may sound odd, but it is true. The body can provide plenty of this drama, especially if health is poor. The desire for drama can thus feed the emergency medical care mentality.
HOW TO HELP PEOPLE TRANSITION FROM THE EMERGENCY ATTITUDE TO THE PREVENTIVE ATTITUDE
This is one of our challenges if we want people to stay with a nutritional balancing program. Here are just a few suggestions, and I’ll add more as we think of them:
1. Make it fun, or at least enjoyable as much as possible.
2. Make it easy.
3. Make it simple, which helps to make it easy and fun.
4. Make it something that is socially acceptable and even something others will envy and want, too.
5. Make it easy to understand and talk about. We need to be able to talk about it in a way that anyone can understand. Any books or other items that make it simple and easy to discuss are helpful.
6. Offer more support and encouragement. This may involve phone contact, email, blogs, articles and so on. This is both an educational effort as well as a social networking effort to reduce anxiety, answer questions that arise, and spread the good news.
7. Teach the spiritual aspect of nutritional balancing science, not just the physical aspect. The reason for this is that otherwise people confuse nutritional balancing with all the other healers and natural healing systems that promise symptom removal. These range from naturopathic medicine, to energy medicine, to herbs, and so on.
They are different from preventive maintenance and development that is possible only with nutritional balancing, in our experience.
8. One-on-one contact with clients seems to be very important. Natural practitioners may, at times, resent the time needed to explain and answer questions about their work. They need to understand, however, the need to educate and support people, and educate some more.
It is very different from what medical doctors do. Even most holistic doctors act more like mechanics or technicians, often, spending relatively little time with patients and really not teaching patients about health and healing.
In contrast, the excellent nutrition consultants and practitioners of nutritional balancing science are more like the doctors of olden times who really got to know their patients. Then they act not only as technicians to provide relief of pain and suffering, but also act as counselors, teachers, friends, advisors and confidants.
This is a greatly expanded role and one that is not rewarded financially, for example, in modern American and European societies. However, more and more people are seeking this type of “doctor” and are happy to pay for it, to a degree. Insurance is paying only for the technical aspects, but the real doctor/teacher/counselor/confidant role is far more subtle and hard to teach, in fact, and harder still to evaluate financially in an adequate way. For now, one can only do one’s best.
COMPENSATION FOR PREVENTION
Financial compensation for teaching prevention is often a little more difficult than compensation for “fixing” something. Here are a few thoughts on this subject.
Supplying nutritional supplements. One way to be compensated financially is to suggest that clients buy supplements from the consultant or doctor. It can help one keep one’s fees low, yet be compensated for spending a lot of time on the phone or email keeping in touch with the clients or patients.
Offering related products. Another way is to offer other products related to the main program. This might be to sell clients saunas, enema equipment, vitamin chests, baggies, books, CDs, DVD programs, or others. It might also involve selling equipment such as carrot juicers, steamers, etc.
Offering other services. One may also offer other services, such as cooking classes, trips to the super market to learn about vegetables and proper shopping, or a trip to the home of the client to evaluate the kitchen setup and make recommendations. One can also offer seminars, workshops, webinars, and other educational programs.
Some practitioners object to selling products, calling it a conflict of interest. I do not agree with this at all, and I think it is a mistake if the doctor or nutritionist is afraid to offer other products or services in connection with nutritional balancing science.
The clients need the right products and services, and providing them is a legitimate service to offer, in my view. If one does not wish to take advantage of the offer, that is the choice of that client.
Some practitioners also do not want to do the other services such as cooking demonstrations, lectures, etc. This is a personal decision, as each of us have different abilities and talents. However, these “extra” services and products are helpful for people, and can be essential to build a practice and maintain it.
Charging for your time when people need more support. This is also excellent and a must, in fact, to avoid burnout. You must charge at least $60.00 USD per hour to make this work, with most people.
Simply limiting the time you can spend with one person. Occasionally, I have found, one must simply tell a person I will only answer one email a day, or I will only answer one phone call every two or three days, even if the client is willing to pay extra.
The reason for this is there are some people who will take advantage of you, wasting your time because they don’t want to have to search this website for answers to questions, or they simply want to chat via email or on the telephone.
To remain successful and service many people, one cannot allow this. Social networking such as our Facebook group may be okay for these people, but not one-on-one time-wasting conversations.